What is SEO and GEO?

SEO, or search engine optimization, is the practice of shaping your pages so they rank in traditional search engines like Google.

GEO, or generative engine optimization, and AEO, or answer engine optimization, are closely related newer practices of shaping your content so AI systems and answer engines like ChatGPT, Perplexity, and Gemini cite it correctly when they answer a question.

Start ranking

See the agents turn a tracked prompt into a page you'd actually approve. Not ready yet? Request a free AI search audit to see how AI search currently describes you.